Cars by

Create a car shopping experience that allows people to buy car parts online, finance a new vehicle, and protect the one they own

UI/UX       Illustration        Branding

Team & role

I coordinated and developed the user flows, UX architecture, surveys, user testing, and even brand creation for the extension of Cars. Furthermore, I conducted user research, user testing, and analytics.


Accomplish the same goal using only 3-4 steps. Rather than drill downs, we ask the user to enter their current vehicle upfront, giving them only relevant parts for the car they're shopping for. Not only did this fix the problem, but it also massively reduces the amount of return orders placed on accidental car part purchases.

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