Create an experience that allows small businesses to leverage micro-influencers who already have an affinity for their product
UI/UX Illustration Branding
Large influencers have low engagement and no affinity to the products they advertise
I conducted extensive research on influencer conversion rates. In doing so, we found that large influencers have an engagement of only 0.2% and cost up to $100k for a simple Instagram post. This discovery allowed us to create features that pulled in micro-influencers rather than large, ineffective influencers
Find, recruit, and leverage
I created a UX flow that simplified an otherwise complicated marketing product. After creating wireframes from this flow, we conducted further surveys using a demoable product built from Principle. This interactive demo allowed our users to refine the app into something much more powerful than we planned for.
Building a product from people
Challenges occurred during this build. People wanted a way to not just find influencers, but leverage them on a repeated basis. After gather this feedback, I came to he design team with an idea to build "Teams". Teams allowed the users to find influencers that were already following them on social (have an affinity) and create a network of people that they could leverage multiple times. I.e. "Shoes campaign" would take influencers that love shopping for shoes already.
Team & role
I lead the UX, brand, and UI development of this product from conception to final launch. This included deriving many solutions which turned into today's most valuable features. I conducted user research using focus groups, user testing user HotJar, and sold the app to many companies which now benefit greatly from these solutions.